BROADCAST MEDIA

Weather Storytelling that Boosts Revenue and Empowers Your Station's Unique Voice

How Baron Can Help You

Standing out, communicating effectively, and building trust are essential to a successful weather brand. Baron has more than 30 years of innovation, science, and technology packed into a powerful collection of tools to help meteorologists and their organizations save or improve their audience's quality of life.

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Data
Best-in-Class Datasets
Get the data you need down to the street level at a price you can afford. Our catalog houses hundreds of datasets to best meet your needs, with insights tailored for decision-makers.
Software
User-Friendly Software
Unlock the power of a single system that provides all the data you need in one place, consolidated from multiple sources and topped off with exclusive Baron graphics.
Support
24/7 Customer Support
Our team of expert meteorologists ensures integration, training, and daily operations are smooth and worry-free. Enabling you to leverage our technology.
Hardware
Precision Weather Radars
Engineered for durability and sustainability, the Baron radar delivers high-quality data and minimizes long-term maintenance.

Thousands Trust Baron to Weatherproof Their World

The Benefits of Choosing Baron

  • Stand Out

  • Focus on Impacts

  • Be Everywhere

  • Optimize ROI

  • Build Trust

Stand out and save time with engaging graphics and exclusive content across all platforms.

We understand the importance of being unique to your viewers, which isn't easy with all the demands for your time. Baron meteorologists deliver pre-packaged "white label" graphics that help you tell a fresh weather story daily, including graphics and scientific explainers for major events nationwide.

The exclusive Baron Model brings proven high-resolution forecasting with a stunning customizable display for each neighborhood in your market.

And when it matters the most, Baron's patented storm-tracking technology and a host of exclusive datasets will separate you from the competition with critical life-saving tools.

Be the first to warn viewers and dominate severe weather with patented, exclusive weather content.

Baron datasets are preprocessed to give your team and viewers clear insights into specific threats. Here are just a few examples of exclusive data available from Baron:

  • Storm Rotation (Shear Rate)
  • Hail Swath
  • Dynamic Snow-to-Liquid Ratios
  • Road Conditions and Pavement Temperatures.

Our visualization platforms bring this data to life and make it easy to focus on what matters the most. Display tools include:

  • Hand tracking or touch screen capabilities for pan, zoom, data layers, views, and scenes.
  • Times of arrival boxes for any storm or hazard.
  • Meteograms for all weather parameters.

Streamline your digital and broadcast products under one simple yet powerful platform.

No one has time for duplicative work. The Baron solution can power your on-air graphics, website, and mobile app with the same forecast data from one database, prepopulated by National Weather Service data but completely customizable for your microclimates.

When you choose Baron, we've got your back no matter where you are or when you need us. Our world-class customer support center is staffed by meteorologists around the clock to ensure smooth operations and consistent performance at all hours of the day and on all platforms.

 

Community partners and advertisers will know they have chosen the best when they see Baron!

Baron's data and display software can maximize your return on investment (ROI) by integrating revenue opportunities in both on-air weathercasts and digital platforms. Touchpoints for your advertisers can be scaled up or down easily, depending on the weather situation or production schedule.

Baron's digital toolkits make it easy for producers or sales teams to ensure their partners and advertisers are always represented next to the best weather data and display systems in the market. Relationship building is easy when you back the purpose of public safety with the science and technology of Baron.

Founded on a never-ending mission to empower weather communicators, Baron is a brand you can trust.

Over 30 years of innovation and success are rolled into one complete system for your team of meteorologists, producers, and sales representatives. Baron's industry-leading weather intelligence, combined with our life-saving alerting technology, creates the most reliable weather coverage in the market.

When you choose Baron, you get smarter data that helps your team and viewers make better decisions. It’s high science that’s easy for viewers to understand – with an unwavering commitment to accuracy and innovation.

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"There’s only one way to cover severe weather in the number one weather market on the planet! One word - BARON."

David Payne

Chief Meteorologist

KWTV

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"As the need for more accurate, more detail, and faster showtime preps have grown, so has the offerings from Baron. Baron is still a pleasure to work with."

Peter Sockett

Director of Engineering and Operations

WRAL

"I know that Baron has my back, no matter what day of the week or what hour. There is no better hand tracker on the market."

Bryan Busby

Chief Meteorologist

KMBC

"Everybody knows you can’t touch Baron technology for severe weather. Our viewers respond to that. We are tracking with greater precision. "

Matt DiNardo

Morning Meteorologist

WRIC

"Your customer support is just fantastic! Companies just don’t do what you do anymore to support their clients. "

Mark Danielson

General Manager

KEYT

"We really appreciate our relationship with you and your team. As you know I’ve been doing this a long time with lots of stories to tell, but the story of Baron is one of excellence, can-do spirit and just a great partnership. "

Jim Lemon

General Manager

KEYT

"Everything has been great. Overall, it’s been a wonderful experience with Baron."

Alan Rose

Meteorologist

KOAA

"Weather impacts our revenue greatly. We’ve chosen Baron because it’s a family-operated business with the same principles and values my company has. Great people all the way around."

Chris White

Chief Meteorologist

Foothills Weather Network

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See Baron Lynx in Action

Discover dynamic weather storytelling.

BARON SOLUTIONS

Tailored for Broadcast Media Professionals

Baron's solutions are designed for broadcast meteorologists, understanding their daily decision-making pressure and time constraints. With all data customizable for specific markets and climates, these tools streamline workflows and enable quick access to accurate weather information. Advanced visualization tools enhance the clarity and engagement of weather reports, ensuring timely and impactful communication to audiences.

Baron Lynx

Baron Lynx® is a powerful weather communication platform serving broadcast and operational meteorologists with stunning graphics, exclusive data, and powerful features that empower users to make informed decisions and effectively communicate weather threats.

Baron Traffic

Baron Traffic offers a streamlined solution within the powerful Baron Lynx system, allowing you to weave compelling traffic and weather narratives seamlessly. Lynx's graphical prowess is integrated with localized traffic cameras and a bundle of high-quality traffic data.

Mobile Apps and Widgets

Baron's White Label Mobile App is available on iOS and Android. Or, seamlessly integrate Baron's high-quality weather data into any platform using the Baron App SDK, Map SDK, and Map Widget.

Weather Radars

Elevate your weather monitoring with Baron's C-band, S-band, and X-band radar systems, which have set the global standard in weather monitoring for decades. Fixed, transportable, and mobile configurations are available.

Advanced Alerting

Baron's advanced alerting solutions offer precise, location-specific weather alerts, including National Weather Service-issued watches and warnings, and exclusive Baron pinpoint alerting for dangerous storms and twisting winds. With hyperlocal alerts integrated into your products or accessible via our software platforms, Baron ensures you're prepared and protected from various weather hazards. Trust Baron to keep you ahead of the weather and confidently make mission-critical decisions.

Baron Lynx

Baron Lynx® is a powerful weather communication platform serving meteorologists in media, industry and governments. 

Boasting stunning visual graphics, exclusive data, and engaging features, it revolutionizes weather storytelling, creating a captivating and immersive experience for media audiences and easy to use tools for the meteorologist.

Simultaneously, for operational meteorologists, Lynx transforms weather information into a robust communication tool. Providing seamless access to high-resolution data and cutting-edge forecasting tools empowers users to analyze weather information, make informed decisions, implement safety measures, and effectively communicate weather threats.

Baron Traffic

Baron Traffic offers a streamlined solution within the powerful Baron Lynx system, allowing you to seamlessly weave compelling traffic and weather narratives.

This easy-to-use system combines Lynx's graphical prowess with integrated localized traffic cameras and a bundle of high-quality traffic data.

The result is the ability to deliver engaging drive times, incident locations, live visuals, and more to viewers effortlessly. Lynx Traffic provides captivating informative results for storytellers seeking dynamic and impactful traffic and weather presentations from a single platform. Available as a standalone traffic system and as part of a Baron Lynx weather solution.

Mobile Apps and Widgets

Baron's White Label Mobile App, available on iOS and Android, along with the versatile App SDK, Map SDK, and Map Widget, seamlessly integrates with Baron's high-quality weather data.

 

The comprehensive offering includes Baron custom and proprietary alerting and NWS watches and warnings, ensuring timely notifications. The fully featured app solution includes a versatile interactive radar map with future radar projections, a clean and user-friendly design and options for video and static ads as needed.

 

Developers benefit from expert assistance, empowering them to create customized weather applications prioritizing accuracy and reliability. With Baron's robust suite of tools and developer support, users gain access to a rich array of features, enhancing the overall functionality and user experience of weather applications.

Weather Radars

Baron presents a range of advanced radar systems, setting the standard in weather monitoring with exceptional performance, research-grade data, and unparalleled support.

Baron radars are meticulously designed for durability and reliability, prioritizing minimal maintenance without compromising high data quality. Available in fixed, transportable, and mobile configurations, our radars include C-band, S-band, and X-band models, our radar solutions provide precise and sustainable options for diverse operating environments.

Elevate your weather monitoring with Baron's sophisticated and environmentally conscious radar systems.

Advanced Alerting

Baron offers advanced alerting solutions designed to provide unparalleled protection and peace of mind. Our technology delivers accurate, location-specific weather alerts, including National Weather Service-issued watches and warnings, and exclusive Baron pinpoint alerting for dangerous storms and twisting winds.

With hyperlocal alerts integrated into your products or accessible via our software platforms, you'll stay informed about a wide range of weather parameters, from flash flooding to tornadoes.

Pioneering storm tracking technology since the mid-90s, Baron continues to lead in identifying specific weather hazards, ensuring you're prepared and protected when it matters most. Trust Baron to keep you ahead of the weather and confidently make mission-critical decisions.

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Top 5 Things

to Produce a Dynamic Weather Presentation

Rely on innovative, accurate weather forecasting solutions to keep your viewers and your community safe and protected from severe weather.
Smarter Data
Exclusive products from our scientists turn freely available data into precise answers on the location, timing, and impacts of weather hazards.
Better Decisions
Our experts can empower you to reduce risk, mitigate disruptions, and avoid the unexpected with confidence.
Choose Baron
With over three decades of experience helping thousands of organizations weather nature's worst, our 24/7 team will always have your back!