Baron, a leading provider of weather intelligence for broadcast media across North America, has partnered with Vizzion to provide access to live traffic camera images and streams for its broadcast and digital applications. Broadcasters can seamlessly offer their viewers real-time updates on traffic, weather, and road conditions through Baron’s Lynx platform and via their smartphones and devices with Baron’s suite of customizable weather apps and web tools.
With broadcast groups like Nexstar, Hearst, Sinclair, Scripps, Fox, NBCUniversal, and News-Press Gazette trusting Baron for their weather intelligence capabilities, Baron is a top name in traffic and weather provision for the broadcast industry. The Baron Lynx platform is one of the premier tools available to broadcast meteorologists. It features smooth and streamlined visualization capabilities, editable forecast models, social media posting, and photo-realistic maps. With the integrated Baron Traffic system, Vizzion’s comprehensive network of traffic camera imagery from over 32,000 cameras in the United States is available alongside live incident and flow data from North America’s top traffic data providers.
“Through the last year of working with Baron,” said Keith Anderson, Vizzion’s Marketing Manager, “I’ve seen their commitment to their customers, and I’m proud to work with them in providing a great traffic news product for broadcasters.”
Traffic coverage has always been essential to any local news report, and Vizzion’s partnership with Baron has made traffic reports even more engaging.
“As with our comprehensive and exclusive weather content, Baron looks for unique and compelling ways for our broadcast clients to tell the traffic story, and the extensive nationwide network of Vizzion cameras allows us to do just that. Our partnership has been very successful,” said Mike Mougey, VP/Broadcast Sales at Baron.
Engaging with customers across additional platforms is a great way to stay connected with audiences. Baron has incorporated Vizzion’s imagery into its digital offerings to ensure that viewers can stay updated on the latest traffic information while on the go. Baron’s easily customizable applications now include Vizzion traffic cameras, making it even easier for users to make informed decisions, save time, and travel safely. Users can quickly view the latest image from a traffic camera in their area by tapping a camera icon. By allowing the end-user to identify and understand the cause of an issue, Baron is granting them the ability to develop a deeper understanding of the situation.
