Baron Traffic

Get Premium Traffic Data
that Drives Viewer Engagement

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Pictures easily tell the story and add valuable context. Integrated cameras provide that birds-eye view of exactly what is causing traffic tie-ups.
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Keep viewers informed with real-time drive times, and incident updates, and create valuable sponsorship opportunities with Baron Traffic.
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Baron Traffic engages viewers with real-time incident updates directly on the map, enhancing situational awareness

Baron Traffic for Broadcast

Baron Traffic equips your station with the tools to provide viewers with precise drive times, real-time traffic flow analysis, and instant identification of potential disruptions. With our advanced technology, broadcasters can effortlessly deliver comprehensive traffic updates, keeping viewers informed and engaged like never before.

Packing high-quality traffic data and high-resolution mapping with flexible graphics and the weather prowess you've come to expect is another way we're helping increase your revenue while growing your reputation and brand.

This product can be seamlessly integrated into Baron Lynx or purchased for standalone use. Baron Traffic's high-resolution mapping capabilities elevate your station's traffic reporting. Join the ranks of industry leaders and transform the way you connect with your audience.

Distinct Advantages

Inclement weather disrupts traffic on a routine basis, causing delays and disruptions to the normal flow. The Baron Lynx Traffic solution empowers you with real-time information on drive times and incidents down to the intersection. Baron Traffic is specifically designed for media who need:

Traffic and Weather Together

Integrated Cameras

Ease Of Use

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Combining the power of real-time weather and traffic information into one mapping display provides insights into locations of possible traffic issues and alternative routing. Baron Traffic functions as a standalone system or combined with our powerful weather data and graphics, delivering valuable information when you need it most.

Combining the power of real-time weather and traffic information into one mapping display provides insights into locations of possible traffic issues and alternative routing. Baron Traffic functions as a standalone system or combined with our powerful weather data and graphics, delivering valuable information when you need it most.

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Pictures easily tell the story and add valuable context. Integrated cameras provide that birds-eye view of exactly what is causing traffic tie-ups.

Pictures easily tell the story and add valuable context. Integrated cameras provide that birds-eye view of exactly what is causing traffic tie-ups.

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Not everyone is a weather expert. You don’t need to be a meteorologist to use Baron Traffic. It’s designed to get any user to air quickly, from anchors to reporters. The system is flexible, easy to use, and can be multi-purposed to tell breaking news stories.

Not everyone is a weather expert. You don’t need to be a meteorologist to use Baron Traffic. It’s designed to get any user to air quickly, from anchors to reporters. The system is flexible, easy to use, and can be multi-purposed to tell breaking news stories.

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See Lynx Traffic in Action

Experience powerful storytelling.

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Full-Featured Traffic System

  • Live images from 32,000+ geo-located traffic cameras.
  • Plot flow data over major and minor roads within your DMA.
  • Display auto-calculated drive times for any routes.
  • Draw your flow data, giving you more control and helping show anticipated traffic impacts for upcoming events.
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Street-level Precision

  • Eye-catching, high-quality mapping and terrain.
  • Live images through Vizzion’s network of more than 32,000 traffic cameras in the United States.
  • Identify traffic impediments quickly, showing accidents, stalled vehicles, closed roads, and more with a single click.

 

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Increase ROI

  • Sponsorship and advertising opportunities.
  • Ability to combine traffic for an accurate and more complete story.
  • Sell multiple traffic sponsorships with unique logos and graphics for each traffic report.

 

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"There’s only one way to cover severe weather in the number one weather market on the planet! One word - BARON."

David Payne

Chief Meteorologist

KWTV

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"As the need for more accurate, more detail, and faster showtime preps have grown, so has the offerings from Baron. Baron is still a pleasure to work with."

Peter Sockett

Director of Engineering and Operations

WRAL

"I know that Baron has my back, no matter what day of the week or what hour. There is no better hand tracker on the market."

Bryan Busby

Chief Meteorologist

KMBC

"Baron is the best as far as we’re concerned in creating these weather products."

Andy Matthews

Co-Founder and Director

iFlightPlanner

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"Baron was able to provide all our data needs and was incredible to work with to get the process up and running."

Michael Darr

Assistant General Manager of Engineering Services

National Fuel

"We need to know the rain and storm potential forecast from mid-March to mid-September at all times. In professional baseball, rainouts do us no good at all! I’ve used Baron Weather for a long time. I use Baron Threat Net a lot!"

Sam Bernabe

President/GM

Iowa Cubs

Product Details

Weather and Traffic Together

Drive Your Business

Baron Traffic is a fast, precise solution for both traffic and weather. Packing high-quality traffic data, high-resolution mapping with flexible graphics—along with the weather prowess you’ve come to expect—it’s another way we’re helping increase your revenue while growing your reputation and brand.