It's 2023. Nearly everyone has a reliable 7-day forecast in the palm of their hand nowadays.  

While the credibility of weather forecasts continues to improve, so should the data and messaging behind them. That's why Baron is committed to creating more intelligent tools for detecting, analyzing, and projecting weather hazards year after year. And the past year was certainly no exception.

Baron Becomes an Esri Partner 

Many of the superior datasets from Baron that have been solving weather challenges for years are now available in the Esri Marketplace. This delivers the highest quality weather intelligence directly into the hands of decision makers and those who need it most. 

Our products help users interpret, analyze, and integrate weather information and are categorized into three convenient packages: Essentials, major perils, and historical. 

Proven Road Condition Data Gets Smarter

A fresh blanket of snow may be fun to look at or play in, but it can also be a logistical nightmare for your business. Baron Weather patented technology in 2006 for XM Satellite Radios that determined road conditions based on pavement temperature. Significant upgrades were made to this data in early 2022 to provide more insight and project those conditions into the future. 

The algorithm for calculating highway conditions uses an extra layer of land surface and solar radiation data, and precipitation forecasts from the exclusive Baron Model pinpoint hazards up to 72 hours (about 3 days) in the future. 

New Levels of Alerting Delivered

A "warning" used to be the highest form of an alert issued by the weather service. This has changed in recent years thanks to improvements in detection methods and social science research that suggests the public needs more proof of an imminent threat.  

Ground truth reports or highly convincing radar data now trigger warnings with a "confirmed" message for tornadoes, destructive thunderstorm winds, and flash flooding over a heavily populated area. Baron added these alert types to its broadcast software platform and weather API in Spring 2022.  

New Products Allow Broadcasters to Deliver Precise and Comprehensive Weather Coverage Baron Weather Inc., the worldwide leader in ...

Baron Provides Earlier Notice of Flash Flooding 

Flash floods are one of the top weather-related killers in the world. With so many variables to consider when assessing this risk, alerting at the right time and place hasn't been easy—until now. Baron scientists developed a high-resolution Flash Flood Risk™ solution that identifies the risk up to two hours in advance. The data can be used for customized alerts in any third-party mapping platform to mitigate damage or prevent the potential loss of life.  

Our Hottest Fire Data Yet 

Wildfires spread quickly, and tracking their progress can be challenging, especially in remote areas. In the early summer, new fire hotspot and fire tracker data were added to our fire weather catalog to complement the newest satellite data released by NOAA in recent years.

Fire hot spots can now be tracked after every satellite passage, usually up to twice per hour. The fire tracker data is used to identify how old a fire or hotspot may be or even in which direction it has progressed up to seven days in the past. 

Power Outage Data in Real Time 

Power outage data is complex, and reports can sometimes be inconsistent. Baron launched a new product for broadcast and enterprise customers that normalizes the data into two easy-to-understand measurements: total customers and percentage of customers.  

New Technology Solves Growing Clutter Challenges 

The expansion of 5G cellular towers and other wireless communication devices in recent years has increased radio frequency (RF) interference with weather radars. Baron has leveraged machine learning technology called ClearScan, which automatically removes non-precipitation radar returns in real-time. The advanced filtering can be tailored to specific locations with unique interference challenges.  

On-Demand Historical Data Now Available in Bulk 

Historical weather data is not easy to find, and it's often even more difficult to understand. In late 2022, Baron Weather launched a new tool called Weather Inspector that can deliver answers in seconds. Insurance adjusters and enterprise analysts can now accurately verify claims or assess potential risk at the neighborhood level. 

Baron Goes "Down Under" with Groundbreaking Data 

Weather hazards know no boundaries. Deadly floods, destructive winds, and extreme heat often occur in Australia, too. However, quality weather data has been missing in remote areas of the land due to inconsistent reporting and a sparse observation network. 

To solve this problem, Baron Weather launched a dataset in the Fall of 2022 to track precipitation, assess temperatures and winds, and even detect hail or flooding. Historical data is also available now in Australia to verify claims or assess risk in an effort to make better financial decisions.  

Continued Success of Exclusive Modeling and Alerts 

Baron Weather has been a worldwide leader in developing intelligent data for decades. And efforts are constantly being made to enhance and improve the data as our climate evolves and new technologies emerge. Several noteworthy events in 2022 can also be added to our ever-growing list of modeling and alerting verifications. Many of them are listed below: 

2022 at Baron was a year of smarter data, new integration opportunities, groundbreaking technology, and continued success for our customers and partners. We look forward to continuing to help decision-makers, government agencies, and broadcasters in 2023 with a roadmap full of software advancements, expansions to our global radar network, and proprietary data that will continue to advance the causes of public safety, loss mitigation, and quality of life.