Total Traffic & Weather Network (TTWN), the leading provider of traffic, transit, and weather information in the United States, and Baron, a global provider of critical weather intelligence, announced a multi-year data collaboration partnership today. The technological agreement will combine TTWN’s award-winning, real-time traffic incident and flow data with Baron’s expertise in location-specific weather products, including the patented Baron Telematics Weather safety solution.
Together, the companies will work to create the next generation of integrated traffic and weather solutions, offering enhanced road and weather safety capabilities to automotive manufacturers, tier-one suppliers, insurance companies, media, and public safety markets. Offerings will include differentiated real-time, predictive, and historical data features for multiple platforms.
The first integration enhances the connected car driving experience, providing better road guidance, smoother commutes, and increased safety. It will be immediately available for all TTWN automotive traffic and weather partners.
“We are thrilled to partner with Baron to bring the next generation of traffic and weather solutions to the marketplace. By combining TTWN’s robust traffic data with Baron’s weather expertise, we will be able to innovate and provide unique solutions for companies looking to offer their consumers increased awareness of weather and traffic conditions.”
Kevin Loftus, Senior Vice President of Operations for Total Traffic & Weather Network
“I’m truly excited to have two innovative companies join forces and utilize the strengths of each to bring unique and cutting-edge solutions to the public safety, automotive, insurance, and media industries,” said Glen Denny, President of Enterprise Solutions for Baron Weather, Inc. “With the strengths of TTWN and Baron, we continue to grow and impact the world by providing informative weather and traffic guidance to many industries and governments.”
About Total Traffic & Weather Network:
Total Traffic & Weather Network (TTWN) is the leading provider of traffic, transit, and weather information in the United States. TTWN reaches more than 196 million monthly listeners across more than 200 markets. With services to over 2,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile, and government partners, Total Traffic & Weather Network operates the most extensive traffic data gathering network, with over 800 local traffic reporters in the United States, Canada, and Mexico. For more information, visit www.ttwnetwork.com.
