Cherie Smyly
Director of Media Sales and Partnerships
Cherie Smyly brings more than 30 years of experience in the weather broadcast sales industry, with a proven record of market growth, revenue generation, and long-standing client relationships. Over her career, she has built an extensive network of corporate management teams, station groups, and independent meteorologists—achieving exceptional client retention and establishing herself as a trusted partner across the industry. Cherie has pioneered several high-impact initiatives at Baron Weather, including the Community Partnership Program, which generated significant revenue through community-focused collaborations, and the development of the “digital market area” framework, which expanded Baron’s presence in emerging digital meteorology markets. She also played a key role in strengthening Baron’s reach on the West Coast and in the growing independent meteorologist market by recognizing unique customer needs and tailoring solutions to fit diverse workflows and audiences. Known for anticipating industry shifts and adapting sales strategy to meet evolving market demands, Cherie brings a forward-looking approach to her role. As Director of Media Sales and Partnerships, she leads Baron’s media sales strategy across broadcast, digital, and new media sectors, focusing on customer partnerships, revenue growth, and long-term market development.
